Tips for using the “Campaign Explorer/Projector”
USE IT TO FIND CAMPAIGNS & ALSO USE IT TO PROJECT A VARIETY OF POTENTIAL RESULTS
The purpose of the tool is to give you quick and easy explorer (and hypothetical) access to your campaign data.
Dial in criteria on the left hand side of the screen.
Keep evolving the criteria to follow your curiosity.
Then when you’ve found something meaningful, export that to Excel to save the criteria that got you there as well as the insight you may have just discovered.
Don’t be afraid to use the projector inputs
This will allow you to get a rough idea of what you would need to spend for some of your better ROI campaigns.
YOU CAN SORT ON THE “TOP X” COLUMNS OF HISTORICAL DATA
If you click on any of of the column headings, you will sort the results. So for example, in this image, the results are being sorted descending on Won Cash, effectively showing the campaigns with the highest won cash:
Whereas this image shows the most expensive column sorted:
This gets really cool when you start combining it with the blue projections above. You can re-project on different metrics by sorting the green historical results.
GET IN THE HABIT OF DIALING LAST “X” DAYS
On the left hand side of the criteria get in the habit of picking a year for campaign start dates or something like last 365 days.
When finding your “most cost effective campaigns” you may also want to get in the habit of including only campaigns with costs greater than “10” to exclude campaigns your people didn’t give a real cost to.